The Mind Strength Playbook
Master Your Mind. Elevate Your Game.
Most people often overlook mindset—the very key that unlocks everything they’ve worked so hard for. Why? Because few truly know how to train their mind… until now.
Coach Luke Falk’s new book, The Mind Strength Playbook, is your guide to mastering the inner game. With his proven system, you’ll finally be as intentional with your mind as you are with your body—and rise to the moment when your opportunity comes.

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Meet
Coach Luke Falk
From walking on at Washington State to becoming the Pac-12’s all-time leading passer and playing in the NFL, Luke Falk has lived the highs and lows of high-stakes performance.
Now, he’s a top Mind Strength Coach who guides athletes, coaches, and high performers to unlock their full potential through strengthening their minds—using his Real Life Experience (RLE) approach to Mind Strength Coaching.
LEARN MORE ABOUT COACH FALKWhat Is Mind Strength?
Mind Strength is the inner ability to respond well when it matters most.
It’s what keeps you grounded under pressure, focused through distractions, and present in the chaos. Mind Strength doesn’t make you perfect—it makes you powerful, because you control your response.
At its core, Mind Strength is about mastering your inner world so you can handle anything the external world throws at you. It’s the greatest life skill you can learn—one that lasts a lifetime and applies far beyond sports.

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Check in each Monday for the Mind Strength Tip of the Week—skills and tools to help you master your mind, maintain your edge, and stay sharp all week long.